The Peak Energy Action Kit (P.E.A.K)
P.E.A.K. was a large-format compendium of 14 art posters about the challenge of tackling climate change, energy inequality and fossil fuel dependency. Each poster is an artist's interpretation of an important energy concept. Together, they form a basic primer aimed at educating people enough to be able to make informed decisions about our shared future. In conjunction with hundreds of local activists and more than 100 environmental and energy groups, we distributed 35,000 editions of P.E.A.K. all over the United States and Canada.
My contribution here was as overall Creative Director. As well, I worked closely with the client to create the marketing and partner distribution strategy. I leveraged my artist contacts to bring in high profile contributors, which really helped get P.E.A.K. disseminated into the arts world. I was very fortunate to work with friend and creative genius Steve Lambert on this project.