Incredibly fun, as well as funny and incredibly dark. PETROLIFY - "Don't just seize the day, seize life!" Ugh. Literally. I acted as Creative Director as well as lead writer for this one.  

Concept here was to make a short, catchy video that could be individually branded for over 400 loan officers. Worked well, with high deployment and engagement across social media. Total spend was insanely low for the spread. 

This video is the first in a four-part series by Richard Heinberg and Post Carbon Institute. We made these to help promote his book "Afterburn". My contribution here was in helping with the initial marketing concept or using these to promote a publishing effort. I also worked as co-director with the Michael Keane. 

So old and not pro, but ... it still cracks me up. 

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